Small business marketing
iMedia Connection: How to Win Back Old Customers via Email
Here at VerticalResponse, we’ve seen businesses who have “won back” as much as 2 percent of their customers with the right segmentation, messaging and offer.
I’ve rounded up five easy tips that you can use right away to win back old customers, as featured on iMedia Connection.
Here’s an excerpt from my guest article:
“I’m sure you are great at what you do, but I bet at some point you lost customers to a competitor or they just vanished without so much as a ‘goodbye.’ It happens to the very best of businesses. Although companies large and small should always focus on getting new customers, we often don’t think about trying to win back those who we used to do business with.”
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