I recently guest blogged for iMedia Connection, and featured a post called In Email Marketing, Testing Never Stops. We all know testing is important for email marketing, but where do you start? Read the post to find out some key essentials.

Here’s an excerpt:

In traditional advertising, you spend a lot of time and money coming up with that perfect creative campaign idea, produce the TV commercials/radio spots/print ads, let them loose in the wild and you’re pretty much done. In email marketing, it’s never done. Every email is an opportunity to test and refine the creative. A simple tweak in your email campaigns could squeeze in some additional clicks, opens and even extra revenue from your subscribers.

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