The following post is the latest installment by Janine Popick for the Inc. com Girl Power: Female CEOs blog.

I don’t know about you, but lately I’ve seen a crazy barrage of TV commercials for Xfinity; you know, the new name for Comcast? So instead of addressing that they have given customers a poor experience, they went ahead and changed their name, as if we’re slightly fooled. Then they’ve said things in their TV commercials like, “If we screw up, within 30 days we’ll give you a courtesy credit.” How about, “We’re sorry we screwed up and you get a month free?” What is “courtesy credit” anyway?


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