What if your business wasn’t actually making the most out of SalesForce?

Vertical Response is an amazing tool that helps you optimize the customer experience. And by integrating Vertical Response with Sales Force, your business can grow like never before.

Wondering what this kind of integration can do for your own company? Keep reading to discover the answer!

What Is Vertical Response?

Our guide focuses on both how to integrate SalesForce and Vertical Response and the benefits of doing so. First, though, we need to answer a more basic question: what is Vertical Response?

The short answer is that Vertical Response is a series of tools designed to improve email marketing. It helps with email design but also offers features like automatic follow-up messages to boost conversions and automated campaigns to help you send the right messages at exactly the right time.

There are also robust analytics features (more on this later) and A/B testing to help you optimize these campaigns. Vertical Response can even help you create the perfect landing pages for those CTAs in your marketing emails.

Now that you know more about what Vertical Response is, let’s take a closer look at how it works with SalesForce.

How To Integrate SalesForce and Vertical Response

Sometimes, “integration” can be an intimidating term. More often than not, integrating different systems is overly complex, especially if you’re not a very technical person.

Fortunately, integrating Vertical Response and SalesForce couldn’t be easier. The first step is to sign up for a Vertical Response account.

Next, go into the SalesForce app exchange and download the Vertical Response app. Then you can sign in with the account that you previously created.

After that, you adjust the mapping of your Vertical Response contact fields and SalesForce lead fields until they are properly synchronized. To help you get started, your email address and name should already be properly mapped.

The last real step is to select how often you want the two apps to sync. After that comes the fun part of getting detailed lead info and analytic info about your customers!

Take Email Marketing To the Next Level

Now you know how easy it is to integrate with SalesForce. But now, you might be asking yourself another major question: why would you want to?

It all comes back to the email marketing and automation features of Vertical Response. Anybody can simply write an email and hit the “send” button. But when you’re crafting marketing emails, it can be difficult to get the boost in customer conversions and sales you were hoping for.

That’s where Vertical Response comes in. By integrating its email automation and analytics features with the power of SalesForce, you can turn your simple marketing emails into an innovative email campaign.

Still on the fence about integration? We’re going to explore more of these Vertical Response features and what they mean for your business.

Save Valuable Time

One of the best benefits of integration is also one of the simplest. What are we talking about? Saving time, of course!

SalesForce and Vertical Response each offer their own set of benefits for you and your business. But normally, taking advantage of both apps means having to constantly update and otherwise maintain contacts on each app.

But when you integrate these apps and sync them up, then the contacts will automatically update for each one. And because you control how often the data synchronizes across apps, you can stay constantly update to date while cutting your contact maintenance time in half!

Powerful Analytics

Once upon a time, business owners and managers thought there was no such thing as too much information about customers. However, in the age of analytics, it’s important to separate the most important information from the least important information. 

How can you tell what the most important info is? Simple: this is the information that helps you make concrete changes to your marketing, products, and customer service.

By integrating SalesForce and VerticalResponse, you get all the advantages of customer segmentation and rich analytics about consumer engagement. You will very quickly discover what is working and what isn’t working when it comes to your email marketing.

And Vertical Response helps you run A/B testing to perfect your next marketing campaign based on that data. And the automated features ensure that your newly-optimized emails make the biggest possible impact.

Easy to Set Up

The final benefit of integration is one that we covered earlier. Simply put, this integration is easy to set up no matter your level of technical experience.

You don’t have to worry about bringing in your IT team or hiring a contractor with extensive technical experience. In fact, the most inexperienced person on your team can still get this integration up and running within just a few minutes.

Once you integrate these apps, you’ll be able to save quite a bit of time each month. But the best part is that setting things up in the first place hardly takes any time at all!

Putting Customers First

Beyond the intuitive features, the real power of Vertical Response is creating a more customer-centric marketing approach. However, many businesses don’t realize just why such a strategy is so important.

Perhaps the most compelling reason is that millennials represent the largest and most lucrative market for many brands. And millennials are more tech-savvy than previous generations and much likelier to switch to a new brand to try something new.

In other words, you have a powerful incentive to create organic marketing approaches for tech-savvy audiences. Vertical Response can help you do this, and the analytics provided by SalesForce can help you tailor every aspect of your marketing and even your products towards this core demographic.

The ability to constantly tailor your approach to millennials will help you command their loyalty and ultimately increase conversions.

Your Next Move

Now you know how to integrate Vertical Response and SalesForce and the benefits of doing so. But do you know who can help you get started?

At Vertical Response, we specialize in helping your email marketing reach its full potential. To discover what we can do for your business, contact us today!

© 2021, Chris Duncan. All rights reserved.