Businesses tend to focus a lot on getting new customers, but sometimes less on keeping them. Well, that’s what loyalty programs are for. If your business doesn’t have a loyalty program I recommend starting one. It can be as simple as a coffee card, or as involved as a frequent flier program.

If you’re not sure, a loyalty program rewards your customers for their behavior of ”coming back” to your business. This is important for two reasons: The first one is it’s generally less expensive to retain current customers than acquire new ones. And secondly, once someone makes a purchase they are likely to buy again.

So if you don’t have a loyalty program for your business, you’re missing out on a big
opportunity to make customers feel special and encourage repeat purchases. Here’s a list of loyalty program ideas you can try integrating into your email marketing:

• Insider or member programs
• Email bonus rewards
• Happy Birthday/Anniversary emails (your company’s or customer’s)
• Rewards or points programs/cards (like a coffee card!)
• Facebook or Twitter only offers

Other ways to retain your customers would be offering them something exclusive, giving them a  sneak peek or first look, or having a special event to get them coming back and spending. Do you have a loyalty program for your business? If so, what kind? I’d love to hear about it.

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