A Beginner’s Guide to Search Engine Optimization
The words "search engine optimization" (SEO) may sound a bit intimidating at first but, they're critical to success for any business. This guide shows you the ropes.
Neuromarketing: How Your Brain Sees Your Website
You’d think that after attending a digital public relations summit, I’d have lots of new goodies to share about PR, social media or content. Surprisingly, what really blew me away at the conference...
How CalTrain Rides the Social Media Rails
What can you post to social media if you have a service-oriented business & you don't have specials? Does social media still work for your biz? You betcha'!
Setting Up a Company Page on LinkedIn
You may already have a profile on LinkedIn, but have you set up a Company Page for your business? We show things you can do to promote your company on this popular site.
Email Opt-In: Make it a Double, Or Not?
We answer the burning question: Should you use single email opt-in or double when building your email marketing list?
Everybody’s Doing it, But Are Image Heavy Emails Really a Do?
If you take a look at your inbox these days, you’re bound to see a lot of emails that contain either very little text and one big image, or lots of images. We live in a visual world and an image can...
Think Big, Get Funds, Bring Ideas to Life with Kickstarter
Have an idea or a project you think could make bank, inspire others, or blow some minds? Bring it to life! Easier said than done, right? Where do you find the funding, and would others actually find your idea just...
Drive Traffic and Generate More Leads with Social Media
Social media marketing continues to grow and expand and many want to know what impact it has on lead generation and driving traffic back to our websites.
Crowdfunding Raises More Than $2M in 12 Hours
$2 million was raised in only 12 hours to fund a movie version of the show, "Veronica Mars". How the heck did they do that? Kickstarter baby. The big daddy of crowdfunding comes through again.
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