We Get Questions, Lots of Questions!
Every week our Training & Education manger, Jill Bastian holds a live demo of our VerticalResponse product. It’s an hour where you can learn the basics about using your VR account and get some great email...
A Surprising Marketing Test & The Results
As email marketers, we’re constantly trying and testing new things to optimize our copy, creative and results. Our Director of Lifecycle Marketing, Kim Stiglitz, recently tried a few tactics with an email we...
Expand the Reach of Your Email Beyond the Inbox
Social media is the talk of the town, but after many conversations we’ve found that people often leave with more questions about how to make effective use of social media for their business than when they...
Social Media Engagement – Do Kids & Puppies Rule?
As an active social media participant and contributor, we are always interested in seeing what our fans and followers respond to when we post and share new content. To shake things up a bit from our usual marketing...
The Ultimate Direct Mail Lead-Generation Piece!
Let’s face it, we all get a lot of mail. Some we read and others get the circular file treatment, IF it even makes it to our desks. Hey, in my opinion there is still a place for direct mail – for some...
Webinar Q&A: Facebook For Your Business
VerticalResponse Webinars are not only free, but a great resource for small business email marketing and social media tips and advice. If you haven’t had a chance to attend one, check out all the great...
The Laughing Cow Does Cause Marketing, Building Email Lists, & Social Media in One Great Promotion
I was watching TV the other day (as I do) and saw this great commercial for The Laughing Cow cheese. First of all, I eat the stuff. It’s a great low calorie snack. Love that. But this commercial had a twist:...
Facebook Deals: Kind of a Big Deal
Are you looking for new ways to use online marketing and social media to build your business? If you’re reading this blog, then you just might be! In that case, you may want to pay particularly close attention to...
Create a Great Meetup in 4 Easy Steps
In this day and age – from real-time Twitter updates to Facebook statuses – everyone is moving at the speed of light. But when it comes down to making meaningful connections, nothing beats face time and...
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