How to Read Your B2B Customers & Close Deals
When you are selling to a business, you need to read your customers and prospects to make the most out of a deal. Once you know their habits and buying patterns, it’s a good idea to make notes in your CRM...
Women’s Initiative Entrepreneur of the Year Awards Winners Announced – VerticalResponse is a Winner!
In August, I was lucky enough to receive an award from the Women’s Initiative for Self Employment here in San Francisco for Entrepreneur of the Year. Needless to say I’m pretty excited! I founded my email...
6 Customer Service Changes You Can Make NOW to be Holiday Ready
The holidays are right around the corner and you know you’ve got to make the most of them, especially if you’re in the retail industry. One of the biggest ways you’ll win new business this season...
Join Us On Twitter To Talk Social Media + Email Marketing!
One of the things I love about social media is that there is always something new coming around the bend. One of the newest innovations are ‘Twitter Chats.’ These are live, up-to-the-minute streaming...
Upcoming Holidays and Observances – Mark Your Email Marketing Calendars!
Here is a list of upcoming (mostly US) holidays and observances for your email marketing calendars to help you get ready for the season. And don’t forget, sales don’t always have to be for the...
Inc.com: The Importance of Goal Setting for Your Employees
I’ve got a new article up on Inc.com for my column Girl Power: Female CEOs. It’s entitled, The Importance of Goal Setting. Your employees would love to know what they can do to not only be successful...
An Email Marketing Lesson Not to Take from XFINITY
I recently received an email from the newly branded Comcast, XFINITY. They needed a re-branding in big way in my opinion but I’m not so sure a name change is going to cut it. These days you have to...
Create an Archive Page of your VerticalResponse Newsletters
We recently created an archive page for our VR Buzz weekly newsletter, and it was so easy that we want to share with you how to make one of your own! Here is what you’ll need: A hosted version of your VR...
Read All About It at the VerticalResponse Newsletter Archives Page
I have good news for VR Buzz fans! Now you don’t have to worry if you miss a copy of our weekly email newsletter in your inbox. You can find them all on our newsletter archive page. If you’re not familiar with the...