Get Your Valentine’s Day Email Ready!
I posted this exactly a year ago but thought it was worth posting again (no, I’m not being lazy!). We just got through some major holidays but now it’s time to start over. Your first mission? You need...
Business to Business Marketing – 5 Ideas for Cultivating Leads
If you’re selling to businesses it can be quite a challenge not only getting leads in the door, but what you do with those leads once they’re in. After all, many businesses have a longer lead time to getting a...
How to Use LinkedIn for Your Business
Occasionally I like to write about things other than email marketing … shocker! This time I thought it would be great to talk about LinkedIn, and how small businesses can harness the power of this valuable...
2 Great Restaurant Marketing Ideas
Idea #1: This list building idea comes from Jessica Greene-Pierson, a Marketing Programs Manager here at VerticalResponse. She went out to dinner with her husband at a local Indian restaurant and in the bill holder...
Your 2009 Marketing Checklist
New year resolutions lists are running rampant, so we decided to call this one the 2009 Marketing Checklist. You can tack this one up next to the list where you vow to “lose 5lbs.”, “volunteer...
Using the Custom Email History Object
I’m writing this blog post while eating turkey and mashed potatoes, so my apologies in advance if I accidentally drop any food into the article. As noted in my last blog post, VerticalResponse tracks opens, clicks,...
New Features: List Management
Recently we released a range of exciting new list features for customers who have gone through our list consolidation process (it’s free btw) . If you’re wondering what you need to do, login to your...
Unlimited Emailing from VerticalResponse
Today we’re pretty excited to announce some new features from VerticalResponse; you’ll have access to unlimited emailing for a low fixed monthly fee. No, we’re not kidding. It’s tough in...
We Want You Back! Winning Back Customers That Have Left You
I got an interesting piece of direct mail the other day from a company we used to do business with. It was in a rather large box that had “Perishable” printed on it. Was I curious? You bet. I dug in. It...
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