The Super Bowl is one of the most highly anticipated events of the year. A ton of guacamole is consumed (8 million pounds in fact – not me though, I have a thing about avocados) along with 14,550 tons of chips as we watch the game. I was blown away to learn that over 100 million people tune in around the world. No wonder those 30 second ads cost over $2 million each!

It got me thinking that the Super Bowl doesn’t have to be only for the big boys, small business can capitalize on it too. We would expect sporting goods stores, electronics sellers and grocery stores to market the heck out of the Super Bowl, but what about the unexpected places?

Check out a few of these winning subject lines from my inbox:

Spiegel, 2/1 — LAST DAY! EXTRA 15% OFF ALREADY-REDUCED SUPER SUNDAY SAVINGS UP TO 65%!‏

Cooking.com, 2/3 — Football Sunday! Top 10 Bean Dip Recipes for Game Day

eScript, 2/5 – Complete your Big Game line up with Pace Salsas and Sauces while earning for your School!

Borders.com, 2/6 — TOUCHDOWN! You Win With FREE SHIPPING at Borders.com!

Did your business run any promotions or marketing around the Super Bowl? I’d love to hear about it.

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