How to Decipher the Online Display Advertising Landscape
Online display advertising can be highly effective for branding and targeting customers. According to Wikipedia, “display advertisers use cookie and browser history to determine demographics and interests of...
How to Tackle the Super Bowl Hype & Score with Your Customers
Regardless as to whether you’re cheering for the Giants or the Patriots in the upcoming Super Bowl on February 5, chances are you’ll tune in to watch not only the game, but the commercials too. Advertisers are...
A Happy Lesson on Branding from Apple & Grouplove
Grouplove is an American indie rock band I encountered after attending a concert last September. They opened for Two Door Cinema Club, another indie rock band that has seen rising popularity in the indie music...
iMedia Connection: Why Free Trials Can Pay for Themselves
I recently guest blogged for iMedia Connection, and wrote a post called “Why Free Trials Can Pay for Themselves.” If you’re serious about your business, the idea to give away your product or...
The Laughing Cow Does Cause Marketing, Building Email Lists, & Social Media in One Great Promotion
I was watching TV the other day (as I do) and saw this great commercial for The Laughing Cow cheese. First of all, I eat the stuff. It’s a great low calorie snack. Love that. But this commercial had a twist:...
Facebook Deals: Kind of a Big Deal
Are you looking for new ways to use online marketing and social media to build your business? If you’re reading this blog, then you just might be! In that case, you may want to pay particularly close attention to...
QR Codes – What They Are & What They Can Do for Your Business
“QR” codes are all the rage for some businesses – especially retailers. These codes have the ability to hold lots of information but in general have been used to direct people who scan them to a...
Using Exclusivity as an Advertising Motivator
Hey there, still here in Europe. Capri, Italy to be specific, one extra day due to an Alitalia strike. Happy day for us actually. So I have a few minutes between rain showers (actually a nice change from the...