The Secret to Content Optimization for People and Search
Working as a content marketing director, my team and I are responsible for the creation, editing, publishing and optimization of dozens of pieces of content each week. We strive to create relevant, meaningful and...
Content Your Customers Actually Care About
Content marketing seems to be all the rage right now, right? But as it turns out, businesses have been using content to give customer-value for over a hundred years. Here’s a great example: In 1904, Jell-O...
The Impact of Blogging and Online Influencers
If you’re still wondering what a blog is, or why your business should use one, it might come as a shock to know that many people have amassed large fan followings and have built great social authority as bloggers....
9 Awesome Reasons to Add Images to Your Blog
One of the easiest ways to make your blog more engaging is to add images to your posts, because a picture is worth more than a thousand words.
A Tumblr Overview
Tumblr is a fast and easy way to promote your business by blogging. Watch this short video to learn the basics.
Don’t Get Hacked – WordPress Security Tips to Keep Your Blog Safe
A few weeks ago, a friend of mine tried accessing her WordPress blog via her smartphone only to find that it mysteriously redirected her to a Russian website. When she tried accessing the site through her desktop...
Journalism 101 – What Bloggers Need to Know
The blogger vs. journalist debate has been a heated topic for years. Bloggers are influential, educational and informative, but some believe (including an Oregon court) blogging doesn’t equate to journalism,...
How to Connect with Online Influencers – Dos & Don’ts
Connecting with bloggers and online influencers is a great way to gain visibility for your company. Their readers and followers tend to be super engaged, which means they may be more ready to buy. And,...
Blog Wars: WordPress, Blogger, Tumblr – Which Platform Rules?
Blogging is an excellent, and may I say, ridiculously awesome way to engage, educate and connect with your customers/readers/fan following. A blog may be your most prized content marketing asset (aside from email...
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