• Small business marketing

Help Your Employees Get More Done

When you think about your team, would you describe them as happy, content, and fulfilled with their work? Or, have you got more issues than a magazine rack with grumpy, discontent, unsatisfied people in your ranks?...

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12 years ago

• Social media marketing

Should Businesses Only Speak When Spoken to on Social Media?

Most modern brands and businesses want a vibrant social media marketing campaign. But, figuring out the secret sauce of using your social media networks to engage users without annoying them isn’t always an...

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12 years ago

• Small business marketing

Talk to Your Customers; You Might Learn Something

CEOs need to put themselves out there to see what their customers are saying. And the best way is to communicate with them directly.

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12 years ago

• Small business marketing

What Makes Customers Tick

Having a frank discussion about what works, what doesn't and what your customers want from you is key to a successful business.

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12 years ago

• Small business marketing

4 simple ways to monitor your competitors’ marketing strategies

Competitive analysis is just a fancy way to describe the process of checking out what your competitors are doing, or not doing, and using that information to your advantage. Observing your competitors’...

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12 years ago

5 Cs Every Startup Needs to Succeed

This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. There’s nothing more exhilarating than having a great idea for a business and running with it. But before you...

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12 years ago

• Small business marketing

Cut the Fat! 8 Ways to Eliminate Unnecessary Overhead for Your Business

For any small business it’s important to spend money where it counts and eliminate unnecessary expenses. Besides looking at what cost drivers you can keep down, it’s also important to remember the...

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13 years ago

Motivating Employees: 3 Ideas That Just Might Work for You

This article by VerticalResponse CEO and founder Janine Popick originally appeared on The Huffington Post. I recently got interviewed by one of my employees who is looking to hone in on his career path. He’s...

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13 years ago

Inc.com: Do Your Employees Follow You on Social Media?

There are no firm rules when it comes to when – and how – to react to employees' social media posts. Here are some of my suggestions on how to approach the issue.

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13 years ago