How to Sponsor an Update on LinkedIn [Video]
Sponsoring an update on your LinkedIn business page is a great way to gain more exposure for your content and your brand. Here's how to do it:
Facebook Friday – Update to Facebook Messenger App [VIDEO]
In this episode of Facebook Friday, we chat about an update to the messenger app. We also talk about influence by other platforms such as Snapchat.
Responding – The Missing Link of Social Media
Have you ever commented on a post made by a business you’ve liked on Facebook, or tweeted a question or comment to a business you follow on Twitter? Did you get a response, or did you hear the sound of...
Yikes! When Mistakes Happen in Your Email Marketing…
Here are 4 steps to help your small biz minimize the damage of an email marketing mistake:
Has Communication on Twitter Gone to the Birds?
I don’t want this to be one of those nostalgic posts that remember the “good old days” on one of the more popular social networks. No, I just want to share some very unscientific findings that made me scratch my...
How Virgin America Soars with Proactive Communication
I’m an advocate of Virgin America airlines for a number of reasons ranging from their new airplanes, the in-flight entertainment and WIFI, the food & bevies and of course, the on-time arrivals and...
Inc.com: Internal Communications to Employees – How Much Is Enough?
I have a new article up on Inc.com for my column Girl Power: Female CEOs. Here’s an excerpt: When you get to a certain size of company, controlling communications can be tough. Even if you’ve got 20 people,...