11 Small Words that Crowd Your Copy
We talk about copywriting at VR because it’s integral to any marketing. Whether you’re writing an email, website copy, online ad, Twitter Tweet, Facebook post, or blog post, you’re communicating...
Top 10 Things to Test to Put Your Email on the Top 10 List!
To stick with the “10” theme for VR’s 10th Birthday this month, here are 10 things you can test in your email to make it better than ever. From Name: The most effective From Name is what your...
Host Your Own Stellar Seminar
A couple of weeks ago Team VerticalResponse went on the road…all the way to the Marriott 2 blocks away! We had a wonderful attendance rate (95%) with some pretty amazing customers. We gave advice on...
Who Else Wants to Write Better Email Copy?
VR Retention Marketing Specialist, Amber Ricchetti, recently attended a DMA copywriting seminar in NYC. She came back with a ton of great insight, ideas and tips on how to improve our email and online copy....
Content Idea: Create a Story for Your Email Marketing Offers
Cameron Hughes is a great winery out of Napa Valley, California. I got an email from them the other day that I thought was priceless. They had featured pets owned by people who work at the winery, doing their picks...
Avoid Buzzwords in Your Marketing & Sales and Increase Your Response
I was recently inspired by an article at MarketingProfs about writing styles entitled: Why Do People Write Like That? (And How You Can Avoid Doing the Same). It specifically refers to a disease they call...
Get a Higher Open & Click Rate with Pre-Header Links
Your recipients are getting your email marketing campaigns in various email readers and on mobile devices and many of them are making decisions on whether to read them in a split second. They look at who the email...
Top 10 VerticalResponse Blog Posts of 2009
When finishing up some of my 2009 reporting I took notice to my 10 blog posts that received the most views from last year. Because I still think that some of them are very relevant I want to share them with you one...
Does Your Email Have Personality? Inject It with Some!
There is so much clutter in the adsphere these days, sometimes it takes some ingenuity to get heard. You not only want people opening and reading your email marketing campaigns, you even want them to look forward...