How to Handle a Crisis on Social Media
Every small business may have to deal with a public relations crisis. Social media has the power to fan the flames of crisis or douse them on the spot.
Why Highlighting Customer Feedback Can Be Profitable
If your company lacks a way for customers to provide comments, here are suggestions to turn your business website into a feedback-friendly zone.
How Twitter’s Open Direct Messaging Will Affect Customer Relationships
Before, Twitter restricted direct messages to just accounts that follow you. Now Twitter users can enable a setting to receive direct messages from anyone.
Top subject lines for a birthday loyalty program
Every year each one of your customers celebrates a birthday/anniversary of the first time they’ve done business with you. Your business also celebrates its own anniversary doesn’t it? This is a built-in...
Pick Up the Phone & Get a Customer for Life
I just read a recent tweet about VerticalResponse and it inspired me to write about it. It read: “Just love it when a company quickly answers the phone, I can understand them and they answer my question...
How To Create a Great Online Survey
If you are intimidated to send a survey to your customers, STOP! Understanding what your customers like and don’t like about your business can only make it better. Here is an easy-to-understand outline of how...
Want to Hear From Your Customers? Create An Advisory Board!
If you’ve got a customer pool you can talk to, first of all, do one thing, consider yourself lucky. Sometimes we only think about how we communicate TO them, instead of asking them for their opinions. We’ve talked...