Inc.com: CEOs Have More Clients Than Anyone
My latest article is up on Inc.com for my column Girl Power: Female CEOs. It’s entitled, CEOs Have More Clients Than Anyone. Take a look at the variety of clients a CEO has and how to try and make them happy....
5 Tips for Winning Back Customers
If you’ve got customers that have never left you for another competitor good for you! But I don’t believe you. It happens to the very best of businesses. Business should always be focused on getting new...
Your Email Marketing List – The Most Important Part of Your Email Campaign
I’ve talked about how the most important parts of your email are your subject line and your from label, but without the proper list to send your email marketing campaign to, you’re outta luck. You can...
5 Ways to “Use What You Have” In Your Next Email Campaign
We posted about new reasons to send an email marketing campaign, but you’ve probably already got a ton of content for your email campaigns at your disposal that you may not be thinking of. Need just one more...
Want to Hear From Your Customers? Create An Advisory Board!
If you’ve got a customer pool you can talk to, first of all, do one thing, consider yourself lucky. Sometimes we only think about how we communicate TO them, instead of asking them for their opinions. We’ve talked...
Your 2009 Marketing Checklist
New year resolutions lists are running rampant, so we decided to call this one the 2009 Marketing Checklist. You can tack this one up next to the list where you vow to “lose 5lbs.”, “volunteer...