How to Reel in Your Readers with a Table of Contents
As small business owners, we work hard to send out relevant and timely email newsletters to our subscribers with compelling subject lines. Did you know that typical subscribers spend just 51 seconds reading the...
What Small Businesses Can Learn From the Missoni for Target Mayhem
Ok, I admit it. I’m one of the crazy people that got sucked into the Missoni for Target mayhem that ensued last week. I saw the ads and couldn’t resist the temptation to score some high fashion at...
One Template, Five Different Emails
We’ve all had those days, 100 things to do and an email to get out, too. You look through our 700+ predesigned templates and not one looks right. What to do? The templates are a starting point for your email,...
Inc.com: Cause Marketing: Do a Good Deed to Get a Good Deed
I have a new article up on Inc.com for my column Girl Power: Female CEOs. It’s called, Cause Marketing: Do a Good Deed to Get a Good Deed. Here’s an excerpt: Everybody loves to do good. Here are four...
Growing Your Email List Can Be a Piece of Cake
Last Friday morning I stopped in my neighborhood bakery, Noe Valley Bakery, on the way to work. The first thing I noticed – besides the mouth watering pastries – were the signs by the front door and on...
11 Spam Words to Avoid in Your Subject Line
An ever-popular question we get here at VR is “What words should I avoid in an email to ensure inbox delivery?” If only there was a straightforward answer to that question! As with many things email...
How Gap Fails with Their Customer Satisfaction Survey
Any business that has customers should be concerned with their customers satisfaction. At VerticalResponse, we regularly survey our active customers with a simple Net Promoter Survey that asks the ultimate...