Learn From the Pros: What Small Businesses Can Learn from Gilt Groupe Email Marketing
I recently attended the Email Evolution Conference in sunny Hollywood, Florida. The highlight of the show, besides speaking on how Content is King, was meeting and hearing Jessica Harley, VP of Customer Marketing...
Small Biz Marketing Events You Can’t Afford to Miss!
As the director of lifecycle marketing at VerticalResponse, I’m often asked to speak at, or have members of my team speak at industry events. After presenting and attending many of these over the years,...
The Results Are in! Takeaways from VR Email Tests: CTA Edition
We’re already a few weeks into 2012 and I don’t know about you, but some of my New Year’s resolutions have already started falling by the wayside (gym membership, what?). One thing I am happy to...
Calling All NonResponders – Don’t Give Up on Them Yet!
Who and what exactly are nonresponders? These are subscribers who continue to get your emails, but haven’t opened, clicked or responded in a long time, if ever. We’ve all read the advice to clean up our...
3 Emails To Send Before 2012 Arrives
Just because 2011 is rolling to a close doesn’t mean you should sit back and pop the cork on thatbottle of bubbly – yet! Consider sending one or more of these three emails below before the ball drops...
How Lamps Plus Turns Off Their Customers
Our director of MarComm, Alf, recently purchased a new lamp from his local Lamps Plus store. At checkout, they asked him if he would like to get an email confirmation when the lamp arrived at the store, so he would...
Take a Walk into a Testing Wonderland
The word “test” has a natural, negative connotation – it can evoke fear, anxiety, and/or spontaneous outbursts of crying (or maybe that’s just me?), and there’s even a technical term...
How Virgin America Soars with Proactive Communication
I’m an advocate of Virgin America airlines for a number of reasons ranging from their new airplanes, the in-flight entertainment and WIFI, the food & bevies and of course, the on-time arrivals and...
Small Business CFOs: Do You Need One?
I just published an article on the Huffington Post and wanted to share it with you. Here’s a brief excerpt: It’s a growing pain that many small businesses have. Company founders and CEOs are rarely...