5 Elements of an Effective Call to Action
A call to action - every email's gotta have one. How do you create an effective one? Every successful call to action has several common elements. Check out our checklist:
Improve Your Email Response Rates with List Segmentation
Want to improve your email marketing response rates? Consider segmenting your list. Here are some ideas for smart list segmentation.
5 Ways to Take Privacy Seriously with Your Email Marketing
How do you get the information you need and reassure your customers that their information is safe? Consider putting these five practices in place so both sides win.
Get the Most from Your Transactional Emails
Transactional emails tend to have high open rates. Make sure you're sending the right message with these tips.
Four Email Marketing Myths Debunked
Four email marketing myths seem to live on despite evidence that they're not true. Here are numbers and facts to dispel those myths:
How to Email Often without Losing Readers
How many emails can you send to your list to maximize your revenue without annoying your readers? It’s not about a specific ratio. It’s about doing the right thing.
Email Bloopers: Read This Before You Hit ‘Send’
We live in an ultra fast-paced world. Sending texts, IMs, and e-mails from our smartphones has become commonplace. But with all this speed, are we sacrificing quality business communications? Let’s look at a...