Lessons in the New Marketing Experience
Yesterday I attended the New Marketing Experience Conference that was put on by our friend Chris Brogan and New Marketing Labs. This conference was packed with social media advice. Instead of writing paragraph...
San Francisco Giants: Nice Thank You Email
I was fortunate enough to attend Opening Day baseball here in San Francisco. The day after the game, we got a great email from the San Francisco Giants thanking us for coming to the game. I just though it had some...
B2B Sales Pitching: Why Soft Selling Works
If your business sells to other businesses you might have it rough; you could be selling something pretty expensive that has a long sales cycle, you could have a specific time of year when businesses have the...
Inline Editing For the New Wizard
The New Email Creation Upgrade has officially launched! We see that several of our customers are in there using the great new features for both the Wizard and Canvas and we want to make sure that you know how to...
Email Delivery: Authentication, Reputation and Feedback Loops, What it All Means
Our Email Delivery Manager, Kiersti Esparza, has written a few blog posts about how we get your email into your recipient’s inbox. From the time you click “launch”, there’s a ton of hard...
eMarketer: Combining the Strengths of Social and Email
eMarketer reported on a study by Strongmail that said that this year social media will make email marketing more powerful. “Even though people are spending more time using social media, they are not abandoning...
Inc.com: Growth by Involvement at Amy’s Ice Creams
I’ve got a new article up on Inc.com for my column Girl Power: Female CEOs. I attended Inc’s GrowCo Conference where over 500 small businesses attended to get inspired about their businesses and learn...
Email Creation Upgrades at VerticalResponse
What’s been going on behind the scenes at VerticalResponse for the last year? In the last 12 months we’ve devoted a ton of time and resources toward the long-term growth, security and scalability of...
Do You Publish Your Email Subject Line to Twitter & Facebook? Consider Changing It…
Here’s a quickie! I’ve been looking at a bunch of people who are doing a great job publishing their email marketing campaigns out to the web with a hosted version of the email, then using the subject...
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