How to Get Visitors In the Door & Phones Ringing – A Great Call-to-Action
If you build will they come? Not automatically. If your phone isn’t ringing or people aren’t coming to your store or site, then maybe you need to have a closer look at your call-to-action. What is a...
How to Use a Rating Scale in an Online Survey
After you’ve spent some time finding out what specific information you might want from a customer when you present them with an online survey, you need to decide what type of answers will best suit your...
Your Brand is Everything You Do
I was thinking about how people perceive brands these days from the biggest brands like Sephora to the smaller brands like Birdy Botanicals. The word “brand” is usually used for BIG companies so I...
BusinessWeek Article: E-mail Newsletters That Customers Actually Read
I was interviewed by Carmine Gallo last week about email newsletters and how to get customers reading them. It’s a nice story, read it here.
Email Idea: Friends & Family Email Exclusive
I got an interesting email marketing campaign in my inbox from a large retailer. I thought it was pretty catchy. I could either print out the email with the bar code for a discount in the store or use a promo code...
Blogging Has Come a Long Way Baby!
In a recent article from eMarketer, 27.9 million US Internet users have a blog they update at least once per month, and they represent 14% of the Internet population. By 2013, 37.6 million users will update their...
Partner With Another Business – Get More Customers
A while ago I started my application for Clear. I travel a lot and with Clear I won’t have to stand in security lines at airports. I’m sure I’ll have to give up any and all identifiable...
How to Work a Trade Show
Recently I visited a marketing trade show here in the Bay Area. I always get excited to learn about new marketing technologies that help businesses grow so off the exhibit floor I went. What I found was kind of...
How To Create a Great Online Survey
If you are intimidated to send a survey to your customers, STOP! Understanding what your customers like and don’t like about your business can only make it better. Here is an easy-to-understand outline of how...
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