What to Know About Google AdWords Content Campaigns
We’ll breakdown how to use Adwords Content Campaigns within your search engine marketing (SEM) strategy.
A Small Business Guide to Google AdWords
Google AdWords, the online keyword-driven, pay-per-click advertising gives small businesses the opportunity to get the word out. Here's a guide on getting started:
Google’s New Enhanced Campaigns for Display Advertising
In a previous post, we discussed changes made to Google AdWords‘ pay-per-click (PPC) Enhanced Campaigns (for Search). These new Enhanced Campaigns are designed to give you more control over bidding and...
Use Mobile Ads to Bring Customers to Your Door
Have you ever seen a mobile ad and wondered if it might be a good fit for your business? Mobile advertising allows you find users at the right place at the right time. Looking for lunch options at noon? Have car...
Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords
Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? That dough down the drain could be put to good use, especially...
Getting the Most Out of Google Grants
As a nonprofit organization, there are tons of free and extremely helpful resources out there just waiting to be taken advantage of. Google Grants, the nonprofit version of Google Adwords, is one of these free...
Google Adwords Changes You Want to Know
If you’re already using Google Adwords to run your pay-per-click (PPC) campaigns, you may have noticed some changes within your Adwords campaigns recently. In February, Google released the option to upgrade...
Google Intros Tool to Measure Mobile ROI
Google is giving businesses a tool to measure ROI for mobile ad spending. Read all about it.
Want to Advertise Online? Google Grants Gives Back to NonProfits
Do you have a nonprofit organization? Are you looking to find ways to promote your mission and initiatives? Google has a nonprofit edition of Google Adwords (Google’s pay per click advertising platform) called...