Small business marketing
Adventures In Testing – Our Very Own “Which Test Won”
Testing, testing, testing. We say it often enough that it might even sound like “blah, blah, blah” to you. But, it’s integral to a successful email marketing campaign. You may be familiar with...
Small business marketing
Motivate Employees to Get Email Addresses – Just Not This Way
I just read an article about a restaurant owner who wrote a nasty email (careful, this contains SEVERE language, folks) to his employees for not collecting email addresses. In fact, if they don’t collect at...