The Dos and Don’ts of Marketing Warfare
In today’s increasingly crowded product marketplace, it’s essential to have a solid competitive strategy to ensure you stay one step ahead of your competitors in the minds of customers.
Is Snapchat for Small Businesses?
Some businesses are using Snapchat as a new social media marketing strategy. Is it for you? Read and find out:
How to Find Your Brand’s Content Marketing Narrative
Sharing a compelling story is a memorable and powerful content marketing strategy, especially for prospective customers. Here's how to find your narrative:
Build an Awesome Pinterest Community
Pinterest continues to be a player in the social media marketing and we've got tips for building a thriving Pinterest community for your business.
Common Content Marketing Misconceptions
Many misconceptions exist about content marketing. We've highlighted the most popular ones in this post.
The Power of Surprise as a Marketing Tool
Do you like surprises? Well, here’s a good one for you: A recent article by Scott Redick in the Harvard Business Review suggests that the element of surprise is the most powerful marketing tool of all. Now...
How to Map Out a Successful Marketing Plan
Creating a marketing plan or strategy for your business might sound scary, but it’s important not to become overwhelmed when you first start. If you Google “small business marketing plans” you’ll get more than 77...
Crafting a Successful Cross-Channel Marketing Strategy
Email + Social = Success! Sound familiar? Research we conducted earlier this year showed that customers using our both our email and social products experienced an uptick of up to 28% in their open rates. More than...