Music Festivals: Crusaders in Social Media & Small Biz Exposure
When you think of music festivals, do you imagine crazy crowds, illegal substances, and overall chaos? The connotations may be true, but did you also know that music festivals are crusaders when it comes to...
Social Local Mobile: What is it & How Does it Impact My Business?
You may or may not be familiar with the term SoLoMo. If you’re not, don’t worry because the term was just recently coined. An offshoot of Hyperlocal Search, SoLoMo stands for Social-Local-Mobile. Greg...
Customers We Admire – Grand Cafe’s Marketing Revolution
“VerticalResponse Customers We Admire” is a series in which we highlight a customer and the things they’re doing well with their email, social and event marketing. Below, we discuss a Bastille Day...
How Mobile is Your Marketing? 4 Tactics to Try Today
We’ve come a long way since the first mobile phone call was made in 1973. Back then, the mobile phone weighed a hefty 2 pounds and cost nearly $4K! Fast-forward to 2012 and 70% of the world’s population has a...
Effective Tests We Should All be Conducting – But Probably Aren’t!
Imagine that Dorothy, Tin Man and Scarecrow are sitting in on your next email or website marketing meeting. “I don’t like this website, it’s dark and creepy!” exclaims Dorothy, “Do you think we’ll see any wild...
Learn from the Pros: Mobile Sites You Just Can’t Hate
When it comes to mobile websites, haters are gonna hate and boy, do they! In my quest and request of others to direct me towards their favorite mobile sites, the sound of crickets echoed in my eardrums. However,...
5 Emails on My iPhone
We’ve written about the importance of “pre-header” text in your email campaigns before. This is the text that immediately comes after your subject line. Before mobile was SO prevalent in accessing...
How to Create a Successful Email Newsletter – Webinar Q&A
We had a fantastic turn out for our How to Create a Successful Email Newsletter webinar recently, thanks to everyone who attended. There were so many great questions that we couldn’t answer all of them, so...
Why a Text Version of Your Email is Important
I know, as you who build your email marketing campaigns, you need to get through it fast so you can move onto important stuff like running your business. I get it. But I think it’s time to tell you why you...