PRESS RELEASES Archives

Small business marketing

Google Says Links in Press Releases Should Be Nofollow

Google quietly announced, (by updating their link schemes), that links contained within a press release for your business should be "nofollow" links.

Small business marketing

Press Releases Dos & Don’ts [Infographic]

Follow these dos and don'ts the next time you're crafting up a press release and you'll be on your way to press stardom:

Small business marketing

An Insider’s Guide to Writing & Sharing Press Releases

This guide gives you the keys to writing a successful, succinct, attention-grabbing press release, plus how to get it seen by lots of eyeballs.

Small business marketing

5 Easy Ways to Drum Up PR Coverage

This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. I’ll admit it, I wasn’t a public relations expert when I started my email marketing company, VerticalResponse. I’m a...

Small business marketing

6 Ways to Help Your Press Releases Get Found

Thanks to the Internet, you can distribute a press release through an online newswire service and it will be re-posted on various news websites. The challenge is how to increase the chances of your releases...