Pr Pitch Follow Up Email | The art of the PR follow-up
You've just sent a reporter a story idea or press release. Now what? Here’s how you can follow up on your PR pitch without being an annoyance.
How to Handle a Crisis on Social Media
Every small business may have to deal with a public relations crisis. Social media has the power to fan the flames of crisis or douse them on the spot.
Google Says Links in Press Releases Should Be Nofollow
Google quietly announced, (by updating their link schemes), that links contained within a press release for your business should be "nofollow" links.
Rally Employees to Generate PR for Your Business
It’s usually assumed that the CEO or owner of the company is also the public face and spokesperson of the business – and for good reason. After all, no one knows your product, service or industry better than you,...
Press Releases Dos & Don’ts [Infographic]
Follow these dos and don'ts the next time you're crafting up a press release and you'll be on your way to press stardom:
Snag Interest with the Perfect Elevator Pitch
There’s no one-size-fits-all elevator pitch. The key is to know how to adapt it to the situation you’re in and adjust it to the person who's listening.
Crunched for Time? How to Prioritize Your Public Relations Plan
If you’re the owner of a small biz, you probably do it all: You’re the salesperson, head of HR, bookkeeper, office manager, maybe even the janitor. Adding “public relations extraordinaire” to that always-expanding...
Maximize a Product Launch with This PR Plan
You don’t need a huge PR machine behind you to successfully launch a new product. Candace Locklear of Mighty PR and Vijay Chattha of Applaunch PR recently gave their popular talk at Appnation, with the intent...
Top 20 Most Popular Marketing Blog Posts of 2012
As 2012 comes to a close, we’re ecstatic to share our “Top 20 Marketing Blog Posts of the Year” list. We strive to produce informative, valuable and actionable content for our readers, and over the past year,...