The Next Black & White Animal for New Google Update: Google Skunk
If you’ve worked on the Internet in the past 12+ years, you may have felt the sting of a Google update to their search algorithm. Nowadays, just hearing the words “Panda” or “Penguin” will send a company-wide...
Writing for the Web (It’s Not What You Learned in English Class)
One of my best friends is a dentist who is about to open her own private dental practice. I received a frantic call from her the other day: “I’m building my website, but I have no idea how to write anything for it....
Create SEO Goodness For Your Site Now
Was your site affected by the Penguin and Panda updates? If you answered yes, read on for a few fast tips on how you can create SEO goodness for your site.
Marketing Resources for Startups – Go from Zero to Traction in 90 days
You’ve got an idea and you’re sure it’s a winner. You’ve read Eric Ries’s, The Lean Startup, have started figuring out your minimum viable product and are getting ready to test your...
5 Must-Knows for SEO
Search algorithms seem to change more frequently than the latest fashion trends. Although the Panda and Penguin updates have received lots of the attention lately, experts say that Google alone makes adjustments to...
Optimize Your Website’s Content to Improve Visibility
When it comes to optimizing your website content there are more than a few factors to consider. The first goal is to get people to visit your site. Next, you’ll want to keep visitors engaged for as long as...
8 Steps to Building Goal-Scoring Landing Pages
At time of writing the sports world (OK, maybe not the US) is riveted towards the UEFA EURO 2012™ – Arguably the highest-level of soccer competition (with the only notable MIA nations being Brazil and...
Measure Twice, Cut Once: Choosing the Right Domain Name for Your New Business
This article by VerticalResponse CEO and founder Janine Popick originally appeared on The Huffington Post. Ten years ago when I launched my email marketing company, VerticalResponse, I was lucky not to have any...
12 Steps to Becoming a Natural at SEO – Part 2
Welcome to Part 2 of our 12 Steps to Becoming a Natural at SEO. In Part 1, I covered the basics of SEO such as the difference between SEO and PPC, writing title and meta tags, structuring your URLs and website...
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