What to Know About Google AdWords Content Campaigns
We’ll breakdown how to use Adwords Content Campaigns within your search engine marketing (SEM) strategy.
What Should You Know About Long Tail and Short Tail Keywords?
Learn the difference between long tail and short tail keywords and how to use them to better target customers that convert.
Google’s New Enhanced Campaigns for Display Advertising
In a previous post, we discussed changes made to Google AdWords‘ pay-per-click (PPC) Enhanced Campaigns (for Search). These new Enhanced Campaigns are designed to give you more control over bidding and...
Snag Interest with the Perfect Elevator Pitch
There’s no one-size-fits-all elevator pitch. The key is to know how to adapt it to the situation you’re in and adjust it to the person who's listening.
Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords
Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? That dough down the drain could be put to good use, especially...
Search Engine Marketing: Just Do It! …or Not?
There’s no question that your online presence has become an important part of your business or organization. Between your own website, social media sites, and search engines like Google and Bing, lots of time must...
SEM Crib Notes for Beginners
Search Engine Marketing (SEM) is a form of online marketing that’s extremely important in gaining visibility for your website, yet there are so many terms to remember, you may forget your own name. Luckily,...
5 Google AdWords tips for a small budget
You’re interested in marketing your small business online, but you don’t have a lot of money to spend. Google’s online advertising program, Google AdWords, allows you to place an ad in front of customers...
Why Your Pay-Per-Click Campaigns Fail
As an online advertiser, you may run into a variety of issues with your pay-per-click (PPC) campaigns. Determining where the problem lies will give you a good indication of where to start and how to address...