Keywords are ideas and topics that characterize the topic of your writing. It would be best if you chose keywords relevant to people’s searches to make them more likely to see your content in the results. The words and phrases people enter into search engines are frequently referred to as “search queries” or “keywords” in the context of SEO.
Why are keywords important?
There are two different ways of keywords: short-tail and long-tail. Both have unique user intents and will have various results. They may, however, be utilized both alone and together.
Let’s look at the differences between long-tail and short-tail keywords to see which will work best for your business in producing leads.
Short-tail keywords are exactly what their name suggests—short keywords with no more than three words. The head keyword is another name for them. Short-tail keywords get a lot of search traffic, but there is also a lot of competition.
Short-tail keywords are used when users type something, and the search engine suggests a few words in the dropdown list. Because of this, figuring out the search intent for short-tail phrases may be challenging.
While head phrases may provide a lot of traffic, it isn’t necessarily of the highest quality since it’s a generic search that may not align with the user’s intent for your product or service, which can lead to low conversion rates and a higher bounce rate. Short-tail keywords are more difficult to rank since they are much more competitive, especially if your site has low domain authority.
It’s important to remember that keywords influence how highly your site ranks in search results; other factors are also considered. Therefore, developing a comprehensive SEO plan that covers all relevant bases is essential.
Pros of short-tail keywords
- enhanced website exposure to more potential Users.
- Increased search traffic
- Higher total click-through and conversion rates.
Cons of short-tail keywords
- Ranking for short-tail keywords is fairly difficult.
- When there is a greater range in user intent, it is harder to deliver the proper content.
What Are Long Tail Keywords?
These are more like phrases made up of several words, although they are still called “keywords”, which result in more specific search engine suggestions.
How to appear in the search engine is the first thing you must define before selecting the keywords with which you want your prospects to find you and generate traffic that leads to conversion.
Long tail keywords will refine user searches and better position your business, resulting in more specific solutions for their needs, making their use one of the most effective sales strategies.
It is not the same that a person who wants to buy shoes for ballroom dancing searches for “shoes” and in the search results they appear in all styles, then that they type specifically “shoes for ballroom dancing” and your business appears among the few who specialize in that type of footwear.
How to select long tail keywords?
Start by making a list of how you want to be found online, based on common sense and knowledge of your target market.
Then you can use various tools available on the internet that will help you select the long keywords that attract the traffic you are interested in.
They are between them:
SEMrush: By entering the words or phrases on your list, this platform will offer you the 10 related options that have had the most searches in the last month.
Google: It’s as simple as typing your keywords in the search engine and taking note of the suggestions that the autocomplete function gives you. Adding an asterisk to the beginning or end of your proposals will expand the list of suggestions. You can also get ideas from the “Related Searches” section at the bottom of the first page of search engine results.
Geolocation: Take advantage of this function to reduce the options corresponding to your business’s locality.
Google Keyword Planner: The Google AdWords tool suggests long tail keywords with the highest search volume.
Keyword Researcher Pro: It is a complete payment platform that brings together all the functions of the tools mentioned above in one place.
How to use them?
Once you define the most useful long keywords for your strategy, you must know how to use them in the content of your website and your blog so that you attract traffic.
The basic advice is not to force them into your texts, as they would sound unnatural, but write your content naturally and then find a way to include them without losing the meaning of your message.
It is also important that you use them in your SEO strategies by incorporating them in:
- the URL
- The entrance
- The meta description
- The rest of the text, but without abusing it, because repeating them excessively can be annoying for the reader, in addition to being penalized by the Google search engine
Engage the right prospects and increase your conversion rate using the right keywords.
Pros of Long tail Keywords:
There are several advantages to targeting long-tail keywords, including less competition with short-tail keywords. Long-tail search terms have lower competition. As a result, improving your SERP ranking is easier.
Targeting using long-tail keywords is often less expensive than using short-tail keywords. Since there is less competition, you don’t need to spend as much money on commercials or other forms of marketing to rank higher.
More relevant site visitors
Another advantage of using long-tail keywords is getting more targeted visitors. Users of long-tail keywords often look for precise information. People are more likely to be interested in what you have to offer as a result.
They meet certain searcher objectives
Targeting long-tail keywords also meet a specific searcher’s goal. Consequently, you will know your audience’s wants and marketing funnel phases.
Cons of Long tail Keywords:
Fewer people look for long-tail keywords
Compared to short-tail keywords, long-tail keywords get a lot fewer searches. It is the main disadvantage of employing long-tail keywords. It suggests that utilizing long-tail keywords will reduce traffic to your post.
It is challenging to find them
Another downside of long-tail keywords is that they are hard to recognize. Finding the optimal long-tail keywords for your business is not always easy, even with the right tools and strategies.
They could be difficult to use organically
Long-tail keywords may be challenging to include organically in your post. Since they are more comprehensive, it could be difficult to incorporate them into your text in a way that sounds natural and doesn’t seem forced.
Your results could differ
You risk not receiving the same results when you target long-tail keywords as when you target short-tail keywords. Due to the decreased search traffic, you may not get as many visitors to your website or leads from your content.
Which is best? Use long-tail or short-tail keywords?
You, as a business, must decide which keywords are most relevant to your website and your ideal customer. After all, you are the authority in your field. However, we always suggest contacting experts while developing your search strategy and choosing suitable long- and short-term keywords.
We assume that you did not just learn what keywords are. But maybe you learned something beneficial about using keywords in your online marketing initiatives. Now is the moment to put everything you have learned into action. Do keyword research for your business.
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