Crafting a Successful Cross-Channel Marketing Strategy
Email + Social = Success! Sound familiar? Research we conducted earlier this year showed that customers using our both our email and social products experienced an uptick of up to 28% in their open rates. More than...
Optimize Your Website’s Content to Improve Visibility
When it comes to optimizing your website content there are more than a few factors to consider. The first goal is to get people to visit your site. Next, you’ll want to keep visitors engaged for as long as...
How to Get the Most Out of Google Analytics
Google Analytics, (or GA for those in the know), is the true alpha male of its division – The name has become synonymous with free web analytics tools. If, like most small business owners, GA is your tracking...
8 Steps to Building Goal-Scoring Landing Pages
At time of writing the sports world (OK, maybe not the US) is riveted towards the UEFA EURO 2012™ – Arguably the highest-level of soccer competition (with the only notable MIA nations being Brazil and...
Not Just for Job Seekers – 3 Ways to Get More Out of LinkedIn
If you’re like most Internet users out there, you probably think of LinkedIn as the world’s largest career-oriented social network. With 161 million members and hundreds of thousands of job...
Measure Twice, Cut Once: Choosing the Right Domain Name for Your New Business
This article by VerticalResponse CEO and founder Janine Popick originally appeared on The Huffington Post. Ten years ago when I launched my email marketing company, VerticalResponse, I was lucky not to have any...
12 Steps to Becoming a Natural at SEO – Part 2
Welcome to Part 2 of our 12 Steps to Becoming a Natural at SEO. In Part 1, I covered the basics of SEO such as the difference between SEO and PPC, writing title and meta tags, structuring your URLs and website...
12 Steps to Becoming a Natural at SEO – Part 1
At my first job out of business school, I was tasked with implementing Search Engine Optimization (SEO) for the website of the company where I worked. First, as green as I was, I knew this was a big deal and was...
BlogWorld Expo: Optimize Your Way to Business Blogging Success
VerticalResponse marketing team members, Ellery and Colleen, recently attended the BlogWorld Expo in Los Angeles. This is the third in a series of posts on their learnings from the conference. See the first two...