7 tips for Using Email to Promote Webinars
Karen Bannan from B2B Magazine posted this interview she had with me on how email can be effective to drive people to Webinars. Email marketing can be a smart way to help people learn more about your company or...
Make a Referral Week – You Can Help Stimulate the Economy Today
I’ve talked about using Email Marketing to Stimulate the Economy, but our friend John Jantsch over at Duct Tape Marketing is taking it to the next level for the second year in a row! Make a Referral Week is...
Upcoming US Holidays and Observances – Mark Your Email Marketing Calendars!
There’s always a holiday right around the corner, and whether it’s a national holiday or not, it could be a great reason to send an email marketing campaign. Here is a rundown of upcoming holidays here in the U.S....
February 2010 Inc.com Article – Winter Olympics, Incorporated
I’ve got a new article up on Inc.com for my column Girl Power: Female CEOs. It’s entitled, Winter Olympics, Incorporated. Do our Olympic male athletes act differently than our female athletes? Can the...
Enabling Employees to Promote Your Business with Social Media
Anyone who is working for a small business knows it’s tough to do it all. You can’t be the only person who does your email marketing, your social media, your customer support, your sales, your product management,...
5 Offers to Use for Your Business During US Tax Season
That dreaded day where we ask Uncle Sam to take money from us in the U.S. is a few months away. If you run a business you can have some fun with some offers around this day while hopefully making some money! Here...
E-Cards – Send Quick Reminders, Thank You Notes & Best Wishes
Sometimes you’re searching for a reason to send an email marketing campaign, or you only have a few things to say. That’s ok! E-cards can be a quick way to send these types of messages. Here are just a...
The Wine Industry has Social Media Potential
Many of our winery customers do some of the coolest email marketing. I’ve seen gorgeous wine tasting event invitations, the funniest wine cartoons, wine paring suggestions I could practically taste and award...
Part II: How VerticalResponse Uses Social Media
Over the past few weeks I’ve been getting comments asking how VerticalResponse uses social media to grow our business. I started answering this question in Part I: How VerticalResponse Uses Social Media where...