Net Promoter Score – What it is and How it Can Help Your Business
I was listening to a news conference today about the merger between United Airlines and Continental. Reporters were asking the CEO’s of both companies some questions about it and I caught an answer from the...
4 Easy Steps for Using Email to Get Interaction in Your Online Community
If you run an online community, good for you, probably means you like to get closer to your customers! So you build a community to get engaged with your customers and want them actively participating in...
MediaPost On “5 Steps To Better Small Biz Marketing”
From time to time I like to share articles that have good advice for small business marketing, whether it’s related to email marketing or not. Today we came across a MediaPost article called “5 Steps To Better...
5 Tips for Making Social Media Local
Many of our email marketing customers sell their product and services to local communities which is great. Say for instance you run an Irish pub, you aren’t going to ship your corned beef and cabbage with a...
April Monthly List Building Ideas – 5 Ways to Build Your Email Marketing List
In an attempt to give you 5 new ways to build your email marketing list each month, here are new ideas you can put to work for your business. 1. Retail Packages – If you’re shipping products,...
Small Business Tax Day Survey – Are You Getting a Refund This Year?
Today many small businesses around the country are busier than ever—as April 15 is here! For those of you interested in how other VerticalResponse small business customers are faring this tax season, we wanted to...
GrowCo: How to Finance Anything
I’ve got a new article up on Inc.com for my column Girl Power: Female CEOs. I recently attended Inc’s GrowCo. Conference where over 500 small businesses attended to get inspired about their businesses...
Inc.com: Growth by Involvement at Amy’s Ice Creams
I’ve got a new article up on Inc.com for my column Girl Power: Female CEOs. I attended Inc’s GrowCo Conference where over 500 small businesses attended to get inspired about their businesses and learn...
Social Media Partnerships Can Increase Awareness
One of the list building tactics that we have discussed on the blog before for your email marketing is to partner with another business and feature each other in your email newsletter. I saw this Facebook message...