Avoid Buzzwords in Your Marketing & Sales and Increase Your Response

I was recently inspired by an article at MarketingProfs about writing styles entitled: Why Do People Write Like That? (And How You Can Avoid Doing the Same). It specifically refers to a disease they call...

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15 years ago

How Respecting Competition Wins Business

I’ve got a new article up on Inc.com for my column Girl Power: Female CEOs. It’s entitled, How Respecting Competition Wins Business. Are you aware if your employees are bashing your fellow competitors?...

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15 years ago

Restaurants & Bars: 5 Ways to Use Twitter & Facebook

We get this question all the time, “I’ve got a restaurant or a bar, and I send out my weekly or monthly email marketing newsletter, but what should I be posting to Twitter and Facebook?” Social media...

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15 years ago

Increase Twitter Followers by Sending an Email Campaign

Let’s face it, our customers want to engage with us in all different ways at all different times. Some of them will check their inboxes for an email from us, some of them check Twitter for our Tweets, others...

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15 years ago

June Monthly Email List Building Ideas

In an attempt to give you 5 new ways to build your email marketing list each month, here are new ideas you can put to work for your business. 1. Sandwich Board If you’ve got a retail location like The North...

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15 years ago

Case Study: LockPickShop Uses Email Marketing To Boost Facebook Fan Base and Bring in Revenue

We are often asked about successes with email marketing from other businesses so we decided to start publishing more email marketing case studies from various industries. This is a great one about how a the...

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15 years ago

Get a Higher Open & Click Rate with Pre-Header Links

Your recipients are getting your email marketing campaigns in various email readers and on mobile devices and many of them are making decisions on whether to read them in a split second. They look at who the email...

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15 years ago

Email Delivery: 6 Tips for Delivering B2B Email

Our Email Delivery Manager Kiersti Esparza, recently contributed to our blog with Part 2 of our ongoing email deliverability information which focused on Email Delivery: How Your Email Looks in Different Email...

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15 years ago

May Monthly Email List Building Ideas

In an attempt to give you 5 new ways to build your email marketing list each month, here are new ideas you can put to work for your business. 1. Street Fairs! – Summer weather is here! If you participate in...

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15 years ago