Simple Way to Use Customer’s Geographic Information in Your Email Marketing Campaigns

We bought a Soda Stream because you can make fizzy water in minutes, right from the comfort of your own home, and who doesn’t love a little fiz in their H2O? The only thing is, you need to send back the...

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15 years ago

Baby Boomers Need to Read Your Email So Make It Easy on the Eyes

Amber Cleave, our Customer Retention Specialist, recently forwarded me a great article by Chad White, who writes for Smith-Harmon an email marketing agency for larger businesses. He wrote a really interesting...

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16 years ago

5 Types of Links You May Not Have Thought of Tracking

I was forwarded a great blog post from Michelle Urban, one of our amazing Partner Success Managers here at VerticalResponse. People here are always on the lookout for some great articles to share with you. This one...

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16 years ago

Avoid Buzzwords in Your Marketing & Sales and Increase Your Response

I was recently inspired by an article at MarketingProfs about writing styles entitled: Why Do People Write Like That? (And How You Can Avoid Doing the Same). It specifically refers to a disease they call...

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16 years ago

How Respecting Competition Wins Business

I’ve got a new article up on Inc.com for my column Girl Power: Female CEOs. It’s entitled, How Respecting Competition Wins Business. Are you aware if your employees are bashing your fellow competitors?...

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16 years ago

Restaurants & Bars: 5 Ways to Use Twitter & Facebook

We get this question all the time, “I’ve got a restaurant or a bar, and I send out my weekly or monthly email marketing newsletter, but what should I be posting to Twitter and Facebook?” Social media...

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16 years ago

Increase Twitter Followers by Sending an Email Campaign

Let’s face it, our customers want to engage with us in all different ways at all different times. Some of them will check their inboxes for an email from us, some of them check Twitter for our Tweets, others...

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16 years ago

June Monthly Email List Building Ideas

In an attempt to give you 5 new ways to build your email marketing list each month, here are new ideas you can put to work for your business. 1. Sandwich Board If you’ve got a retail location like The North...

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16 years ago

Case Study: LockPickShop Uses Email Marketing To Boost Facebook Fan Base and Bring in Revenue

We are often asked about successes with email marketing from other businesses so we decided to start publishing more email marketing case studies from various industries. This is a great one about how a the...

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16 years ago