Put a Hashtag on It!
Hashtags, those little yet powerful pound signs (#), are a common way of making a social media marketing campaign more effective. Several social media platforms actively use this small tool, including Twitter,...
The Anatomy of a Great Email
Anatomy class in high school was pretty interesting, fun, maybe even a bit gross at times, but it definitely made an impact on everyone who took it. I enjoyed it so much, that I majored in Biology (at least for...
5 Facebook Insights Metrics to Pay Attention to
We break down 5 Facebook Insights metrics we should all pay attention to. We'll tell you what each metric is, where you can find it in Facebook Insights and why it matters.
Establishing a Voice and Tone for Your Business
Here are some best practices for establishing a style and voice that will help bring your company to life and boost engagement with your audience.
Your Google Places Questions Answered!
We recently held an information-packed webinar about the power of Google Places. We had a great turn out for the webinar, and received so many questions that we simply couldn’t get to them all. So, we asked...
Responding – The Missing Link of Social Media
Have you ever commented on a post made by a business you’ve liked on Facebook, or tweeted a question or comment to a business you follow on Twitter? Did you get a response, or did you hear the sound of...
How Often Should You Post on Social Media?
Get some tips and guidelines for how often you should post to the various social media networks to grow your business.
How to Build Your Twitter Community from Scratch
Twitter is the perfect social media network for keeping track of what’s happening in your industry and the areas you care about while also keeping your followers up-to-date with your business. It rewards...
Put Your Best Foot Forward On LinkedIn
LinkedIn offers the opportunity to connect with over 225 million professional members. How do you optimize your profile to stand out from the crowd and get found?