How to Connect with Online Influencers – Dos & Don’ts
Connecting with bloggers and online influencers is a great way to gain visibility for your company. Their readers and followers tend to be super engaged, which means they may be more ready to buy. And,...
Marketing Resources for Startups – Go from Zero to Traction in 90 days
You’ve got an idea and you’re sure it’s a winner. You’ve read Eric Ries’s, The Lean Startup, have started figuring out your minimum viable product and are getting ready to test your...
How to Do Social Media Right: 5 Tips
Three Inc. 5000 companies reveal real-life stories about how they've successfully tackled social media.
Social Media Campaign Idea: Bacon!!
Oscar Meyer sent comedian Josh Stankey on the social media road with 3000 lbs. of bacon to see if he could barter his way across the country; brilliant!
Google+ Local and Google Places, What’s the Diff?
Got a local biz? You need to be listed in Google+ Local so it's easily found when anyone searches for your business name or your keywords.
What Motivates People to “Like” or “Unlike” Brands on Facebook
Have you ever noticed how seriously people take their ‘friendships’ on Facebook? Deleting, “unfriending,” or “unliking” someone (or some business) can be taken as a serious blow. And, as little as we’d...
4 Tips to Get a Head Start on Your Holiday Marketing
It’s already November and there are probably a lot of things running through your mind: turkey, sales, holidays, cranberries, and maybe even coming up with a holiday marketing plan for your business. Does it...
Echos from Dreamforce: How Social, Leadership & SMBs Will Drive Our Economy
A few weeks ago, a little event took place in San Francisco that you may have heard of called Dreamforce, thrown by a little boutique CRM company by the name of Salesforce. Tongue in cheek aside, VerticalResponse...
How Much Time, Money Do Small Businesses Spend on Social Media? [Infographic]
We just wrapped up a survey of almost 500 of our small business customers on how much time and money they spend on social media. Here are the results.