• Social media marketing

BlogWorld Expo: Want to Resonate with Your Audience? ‘Get Real.’

VerticalResponse marketing team members, Ellery and Colleen, recently attended the BlogWorld Expo in Los Angeles. This is the fourth in a series of posts on their learnings from the conference. See the first three...

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13 years ago

• Small business marketing

BlogWorld Expo: Optimize Your Way to Business Blogging Success

VerticalResponse marketing team members, Ellery and Colleen, recently attended the BlogWorld Expo in Los Angeles. This is the third in a series of posts on their learnings from the conference. See the first two...

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13 years ago

• Social media marketing

BlogWorld Expo: Sweet Social Media o’ Mine – The Roxy Theatre’s Reinvention

VerticalResponse marketing team members, Ellery and Colleen, recently attended the BlogWorld Expo in Los Angeles. This is the second in a series of posts on their learnings from the conference. See the first post...

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13 years ago

A Happy Mailbox Surprise

Checking my mailbox doesn’t have the same allure it did when I was younger. What once brought letters from pen-pals, birthday cards with checks, and gifts from Nana, now brings bills. And more bills. But, I...

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13 years ago

9 Ways to Delight Your Facebook Fans Without Giving Away The Farm

When it comes to social media marketing, and Facebook in particular, the name of the game is engagement. Conventional wisdom says that the best way to keep your Facebook fans engaged is to reward them, the most...

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13 years ago

iMedia Connection: “Social”-ize Your Email Marketing in 5 Easy Ways

I recently guest blogged for iMedia Connection, and wrote a post called “Social”-ize Your Email Marketing in 5 Easy Ways. If you’re crunched for time and want to get the most bang for your...

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13 years ago

3 New Places to Include Facebook, Twitter & Linkedin Icons

As a small business owner, it’s imperative that you work at building your prospect and customer lists. And it’s OK to have separate contact lists. We all do. Some customers like to be reached via email,...

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13 years ago

• Social media marketing

Can Your Business Have a Daily Deal? Groupon Move Over!

I am on the Omaha Steaks email list, I love giving these gifts and even better – people love to get them! I went onto their site and was surprised to see that they have a “Deal of the Day.” With...

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13 years ago

• Small business marketing

5 Ways Your Email Marketing is Like a Marriage

I am often asked to present at seminars and conferences to discuss email and lifecycle marketing. I kept hearing the analogy of how email marketing and dating are very similar. With my ten-year wedding anniversary...

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13 years ago