5 indispensable email list management best practices
Email list maintenance may not sound as fun or rewarding as sending emails, but it's just as important. Here are some best practices for you to follow.
It’s the law: 7 email marketing rules you should know
We break through the jargon to help you understand the CAN-SPAM Act, a law that governs email marketing.
Email anti-spam laws around the world
This infographic explains email anti-spam laws around the world to help you ensure your email marketing meets the necessary requirements.
Email Unsubscribe Law Canada | 4 things you should know about Canada’s anti-spam legislation
Here are four things you should know about Canada's anti-spam legislation (CASL) that goes into effect July 1st.
3 Reasons Why Emails Don’t Get Opened
Learn to easily correct mistakes that might be leading to lower open rates in your emails and newsletters.
Email Delivery – 3 Tips to Get in the Inbox
Email delivery is a mystery to most. We share 3 tips to get your messages deliver to the inbox with a solid list, great content and by following the rules.
Email Opt-In: Make it a Double, Or Not?
We answer the burning question: Should you use single email opt-in or double when building your email marketing list?
Everybody’s Doing it, But Are Image Heavy Emails Really a Do?
If you take a look at your inbox these days, you’re bound to see a lot of emails that contain either very little text and one big image, or lots of images. We live in a visual world and an image can...
Email Marketing Spam Words to Avoid
Columnist Randy Martinsen recently put together a list of email marketing spam trigger words to avoid. Are you using any of these?
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