Give Your Company Profile (aka ‘About’ Page) Some TLC
If you’ve got a website, you know that your company profile page (also known as your “about” page) is essential. This page answers the critical question nearly every new visitor and potential customer asks: “Who...
How to Write Effective Website Copy
You know the feeling. You’re staring at a blinking cursor on a blank screen, trying to figure out how to get your website visitors excited about your product or service. It sounds easy. After all, who knows your...
Copywriting Cheat Sheet: How to Write for Email, Social and the Web
Psst… want to know the key to writing engaging copy for email, social media and the web? We’ve got a cheat sheet. Now we don’t normally condone “cheating,” but when it comes to writing...
Writing for the Web (It’s Not What You Learned in English Class)
One of my best friends is a dentist who is about to open her own private dental practice. I received a frantic call from her the other day: “I’m building my website, but I have no idea how to write anything for it....
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