Update to Facebook Promotions
Facebook announced today that they updated their Page Terms allowing businesses to run promotions directly on Page Timelines not just in apps as before. According to the Facebook for Business blog, you can now:
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Collect entries by having users post on the Page or comment/like a Page post
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Collect entries by having users message the Page
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Utilize likes as a voting mechanism
Businesses can’t administer promotions on personal Timelines which remains the same as before the page term updates announced today.
One other change of note from an accuracy perspective is the updated Pages Terms now prohibit Pages from tagging, or asking people to tag themselves in content they aren’t actually featured in. Facebook cites the following examples:
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It’s okay to ask people to submit names of a new product in exchange for a chance to win a prize
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It’s not okay to ask people to tag themselves in pictures of a new product in exchange for a chance to win a prize
For more information on Facebook Promotions, consult their guidelines here.
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