Sending a survey to your customers can be a great way to learn more. But the way you ask a question can really be telling. What can be even more critical is the way you present your answers. Let’s talk about radio buttons and under what circumstances you would use them.

First of all a radio-button is that circular button where presented with a group of answers you can only choose one. If you choose another, the one that was originally chosen is switched to the new chosen answer. This is opposed to a checkbox answer where you’d want your recipient to “choose all that apply”.

From the Wikipedia:


A radio button or option button is a type of graphical user interface element that allows the user to choose only one of a predefined set of options. They were named after thephysical buttons used on older car radios to select preset stations – when one of the buttons was pressed, other buttons would pop out, leaving the pressed button the only button in the “pushed in” position.


So here are just a few examples when creating your surveys of what types of questions you would want to use radio-buttons.

  • A person’s age range
  • Household income
  • Gender
  • Last product purchased

If you know that your survey taker can only fit into one category, don’t offer checkboxes, your end results may get muddied.

Any tips about radio buttons? Bring it on!

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