Here’s a quickie! I’ve been looking at a bunch of people who are doing a great job publishing their email marketing campaigns out to the web with a hosted version of the email, then using the subject line as their content for Twitter and Facebook.

For the most part your subject line is a great thing to publish, but here is something to think about when you do this. Think about all of the people who see your Tweet but don’t know who you are, what it’s about and don’t want to click on your link.

I’ve seen some of the following Tweets come through recently:

• March Newsletter
• Check Out Our Sale
• Best Buys for March
• Let’s See Your Collection

These are all fine subject lines for an email campaign, especially if your email From Label is recognizable to the list you’re mailing and they are expecting your message.

However it’s a bit different when you put your message out to Twitter and Facebook. There are people that might not be a customer, or be on your list. Heck, they may not know who you are. It’s a perfect opportunity to introduce yourself! You might try this on for those that don’t know you:

• March News from the Hingley Foundation to Cure Ailments
• Check Out Our Jewelry Sale
• Best buys on dog food for March
• Let’s see your collection of antique cocktail shakers

So your subject line is a great START, but make sure when you use your email marketing subject line in your social media campaigns you include your company name or the message you’re trying to get across.

Do you have any good experiences changing your subject line for social media?

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