Is LinkedIn Really a Social Network?
If you’re on LinkedIn, you more than likely have your work history on it. You probably get connection requests from it all the time. Heck, you may even send your Twitter feed to it. But does all this type of...
Offline Relationships Are More Critical Today Than Ever Before!
So I just got back from a week at the South by Southwest Interactive festival in Austin, TX. I have to admit that this was probably the most impactful trip I’ve had since I first attended back in 2009. The...
Scary Social Media Faux Pas – Don’t Be That Guy
After a social media mishap, 28% of companies have reported damage to their brand, or a loss of customer trust averaging a cost of over $638,000.
The Newest Location-Based Social Apps: Cool or Creepy?
You may be familiar with the likes of Foursquare and Facebook Places. Heck, you may even be old school and remember good old Gowalla from back in the day. In the simplest form, these location-based social apps use...
Want Engagement? Get Your Conversation(s) On
The most important part of any social marketing campaign is the engagement that happens from the content you share with your audience. With most social marketing platforms, the interaction with your posts is...
Has Communication on Twitter Gone to the Birds?
I don’t want this to be one of those nostalgic posts that remember the “good old days” on one of the more popular social networks. No, I just want to share some very unscientific findings that made me scratch my...
Feather Your Social Nest with New Features from Roost by VerticalResponse
Back in December we announced the news that we acquired social marketing leader, Roost. Now, just a few short weeks later, we’re excited to share powerful new features to make your social marketing even more...
Links You Crave: December’s Top Ten Tweets
December was a big month for VerticalResponse and our Twitter account was no less busy. Our top ten tweets of the month are determined by a combination of clicks, retweets, and favorites, and provide an excellent...
Email & Social Marketing – 2011 – A Year in Review
2011 has been an eventful year and the inbox wasn’t any exception. In fact, the inbox washit hard and often. According to the folks at the Radicati Group, a technology market research firm, more than 2.8...
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