Today many small businesses around the country are busier than ever—as April 15 is here! For those of you interested in how other VerticalResponse small business customers are faring this tax season, we wanted to share the results of our quick Tax Day Survey. Check out some of the interesting findings below.

QUESTION: Do you expect a refund on your taxes this year?

Almost half—45.8 percent—said they don’t expect a refund this year. Hopefully your small business is not in the same boat!

QUESTION: When thinking about your business or the company where you work, will you use tax season as a reason to offer special promotions or sales?

 It was surprising to note that almost 60% of respondents won’t do any Tax Day promotions or offers to their customers. One of the freeform responses from customers even said, “No, we won’t do any offers for Tax Day. I had never considered this until your question prompted the thought!”

Don’t forget the beauty of email is that you can use almost any holiday or occasion as the theme for your communications to customers!