As more businesses use video to showcase their company, products and services on Facebook, it’s becoming critical to measure video performance. Facebook is happy to oblige by providing more advanced metrics for all paid and organic videos uploaded directly to Facebook Pages.

Currently, Facebook Page administrators can only see how many people started watching a video on their Page. With the soon-to-be-implemented video metrics, administrators will be able to see information like video views, unique video views, the average duration of the video view and audience retention.

Facebook officially announced these new analytics in the product news section of their Facebook for Business blog:

“These new metrics are designed to help you learn what’s resonating with people and determine how to more effectively create and promote your videos on Facebook.”

For a more detailed overview of the new Facebook video analytics, check out their handy guide.

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