How sharp would you say your memory is? I’d compare mine to that of a spoon. I never remember birthdays (sorry Dad), my grocery store list (I write it out, but forget to bring it with me), and I constantly forget the point I’m trying to make in a story… What were we talking about? Let’s just say, I get “distracted.” Remembering the holidays is important, especially when it comes to email marketing. Preparation, planning, and staying ahead of the game is essential for a successful campaign or sale (hence we released our Everything Holiday marketing resource site in early October). However, if you’re anything like me, a little reminder goes a long way. So, save a post-it and check out these upcoming holidays/observances you don’t want to forget to remember:

December:

• 12/20: Hanukkah begins
• 12/21: Solstice/Winter begins
• 12/25: Christmas
• 12/26: Kwanzaa begins
• 12/26: Boxing Day
• 12/31: New Year’s Eve

January:

• 1/1: New Year
• 1/17: Martin Luther King Jr. Day
• 1/23: Chinese/Lunar New Year
• 1/26: Australia Day

February:

• 2/2 Groundhog Day
• 2/5: Super Bowl XLVI Sunday
• 2/14: Valentine’s Day
• 2/20: Presidents’ Day
• 2/21: Fat Tuesday/Mardi Gras
• 2/29: Leap Day

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