If you’re posting to social media regularly (and you should be), you’ve likely hit some roadblocks when it comes to generating content. This list of 20 ideas can serve as your go-to sheet in a pinch. Plus, each idea has an example so you’ll have plenty to go on.

1. Lesser-known holidays

Offbeat holidays and quirky celebrations make for quick and easy posts. Tennessee Brew Works promoted a “beer and good music” pairing for National Beer Day. Check out this list of holidays for inspiration.

2. Famous quotes

You can always post a quote on your social site that’s relevant to your brand. Society Bakery did just that by quoting Julia Child.

3. Tweet trivia

Come up with some fun facts about your business or industry and ask your followers to answer. The Greenbrier’s golf question is a good example. Just be sure to post the answer at some point!

4. Pictures of your business

Snap an inviting interior shot of your business to give a feel for the ambience or to show off some inventory. The Colorado Wine Company may have enticed some new customers with a shot of their comfy leather couches.

5. Special promotions

Running a daily special or one-day sale? Let your audience know. Nini’s Deli keeps their regulars up to date by posting the meal du jour.

6. Share relevant articles

When you run across an article that your customers would probably like, share it! Links Residential shared an interesting piece on home staging.

7. Share a video tour

Take customers on a virtual tour of your business by shooting a short walkthrough on your smartphone. The Kate Broddick Team does a nice video tour of a home that’s for sale.

8. Share industry trends

Keep your customers up on trends in your industry. Beth Wright Designs, for example, posts color and design trends on Pinterest.

9. Gift ideas

Help your customers come up with a special gift by suggesting some of your hottest products. Ron John Surf Shop offered some gift suggestions for Father’s Day on Pinterest.

10. Post a testimonial or positive feedback

When you receive positive feedback, share it with your audience. John’s Waterproofing posted a video on YouTube with a happy customer narrating through the process.

11. Reminders

Holiday and seasonal reminders can bring in customers when they might otherwise forget. Strittmatter Air Conditioning, Heating & Plumbing ran a reminder about carbon monoxide and smoke detectors.

12. Before and after photos

Show customers what kind of results they can expect from your business or product. Restore My Door has some nice before and after shots of a kitchen remodel.

13. Employee spotlights

Help your customers get to know your staff on a more personal level by posting a quick blurb about a staff member. Detroit Speed Inc. includes photos and write-ups like this one on their team members.

14. Brag a little

Share the news of your awards, recognitions and certifications. Rustiq Salon posted photos from the ceremony where the team won an industry award.

15. Industry breakthroughs

Are there new findings in your industry? Peaceful Points Acupuncture & Chinese Herbs posted a link to an article about acupuncture lowering high cholesterol.

16. Promote new services

Plan to offer a new service? Let people know about it in advance. Garden Valley Veterinary Hospital advertised its pet grooming services.

17. Recruit employees or volunteers

When you’re in a hiring position or looking for volunteers, put the word out on your social sites like this electric company did.

18. Frequently asked questions

Teach your audience about your business in a fun way by posting and answering frequently asked questions. Genuine Scooters, for example, put up a post about maintaining a scooter.

19. Share schedules

Planning an event? Remind your customers about it. DC Shoes, which sells skateboard and snowboard gear, posted Ken Block’s 2015 Race Schedule.

20. Offer free content

Provide extra value by linking to free ebooks or other printables like Latham Pool Products, which posted a link to a free ebook on how to build a custom polymer pool.


Wendy Burt-Thomas is a full-time freelance writer with four books and thousands of published articles to her credit. Contact Wendy at WendyBurt@aol.com.

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