When it comes to developing a strong brand, it’s important to be ‘in the know’ with current trends in marketing and advertising strategies to help create and sustain a consistent brand voice. Who better to learn from than the most influential men and women in business? Follow these 3 LinkedIn influencers to get tips and tricks on how you can create a consistent brand voice for your company.

Richard Branson – Founder of Virgin Group

Richard Branson shows no signs of slowing down when it comes to expanding the Virgin Group. He started with Virgin Records and then branched out into the world of mobile communication and air travel. His most recent endeavors include Virgin Galactic as a space tourism venture and Virgin Fuels as a means to produce cheaper fuels for automobiles and airplanes.

Brands need to relate to their audience on a personal level to build trust. This has never been truer than it is now in our consumer-driven economy. Consumers use the Internet to educate themselves about the products and services before buying.

Every one of the Virgin Group’s entities embodies Richard’s fun-loving attitude from the logo and website down to the safety video on Virgin Atlantic flights.


Follow Richard on LinkedIn to learn how being yourself can be your greatest asset when it comes to managing your brand.

Beth Comstock – CMO at GE

In 2003, Beth was hired by GE to help increase GE’s brand value. She was the first CMO hired in over 20 years. For a company that was struggling to be a relatable and compelling brand, Beth took the bull by the horns and built a creative and unexpected brand experience for GE’s customers.

You wouldn’t expect such a large corporation to have much of a sense of humor, but GE has stepped up their comedic game with social media. Their Pinterest page, alone is thoroughly entertaining, not to mention informative!


To create a more relatable brand, Beth stresses the importance of starting small. “We’re constantly tinkering with our business models to get leaner and more agile and get closer to our customers – to act small even though we’re big.”

David Edelman – McKinsey partner leading Digital Marketing Strategy Practice

David is no spring chicken in the world of digital marketing. With over 25 years of experience helping marketing executives accelerate growth for their business, he’s well equipped to offer advice on marketing and brand development.

He stresses the importance of building a community for your brand to create a forum where customers feel comfortable communicating with your business and with each other. He believes building communities will create brand advocates and help new customers with their purchase decisions.

When you have some time to kill waiting for your lunch to arrive or on your commute to work, check out these three influencers for tips and tricks on building a consistent brand voice.

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