Today there are about 30.2 million small businesses in the United States. That’s about 99.7% of business within the U.S. 

Since there are many small businesses out there, then you might wonder how to increase your conversions. This article will take a look at the 6 different email campaign types for small businesses. Read on to discover these different types and watch your conversions soar in no time. 

What Is Email Automation?

Email automation is when you can send action-triggered or timed emails to subscribers. It’s a great way to welcome new subscribers, send out a list of emails over time, celebrate birthdays, etc. 

It’s one of the most effective ways to communicate with your audience since it’ll allow you to generate more conversions. You can take into account their behavior, characteristics, the date that you’re sending the emails, etc. 

It also lets you send out an email when you otherwise wouldn’t. When someone just signs up for your email list then an automated email can be sent out thanking them for signing up and welcoming them. They’re a great way to increase your clickthrough rates and increase your sales. 

Why Use Email Marketing? 

One of the top reasons that email marketing is relevant in 2021 and beyond is because you can monetize your list. Your contacts are yours instead of having to build your business elsewhere. Facebook and Google can always turn off certain features, while the contacts on your email list will still be yours. 

Email marketing is a way to stay connected to your audience through mobile devices, desktop devices, etc. Through email marketing automation you can send out automatic emails to your subscribers.

Email marketing also allows you to perform A/B testing to see what works and what doesn’t. This is a way to test out your emails and see what has a higher click-through rate, open rate, or conversion. 

1. The Welcome Email

Set up an automated welcome email. Whether they’re going to receive automatic emails after the initial welcome email or not is entirely up to you. Automation allows you to customize not just with what you send, but when you send it as well. 

The most effective email strategy is to use email automation by sending out a series of a few different emails. Make sure that you invite them to check out your social media pages as well. Avoid spam scores by having the emails automatically sent out not long after someone signs up. 

Welcome emails are a clear way to boost your metrics. They tend to have higher click-through and open rates than other marketing emails. 

It’s also a great way to build brand awareness and start off your partnership on the right foot. Subscribers will be more likely to read your upcoming emails after that. 

2. Triggered Emails

Whether it’s someone who responded to a survey, clicks something in an email, or bought something, you can use triggered emails to your benefit. What the triggered email includes is up to you. It can be upselling, promotions, surveys, etc. 

3. Regular Newsletters

Keep up the communication with your audience by sending out regular newsletters. This is a great way to continue brand awareness as well. Set up your newsletters in advance and choose when they get sent out to your audience. 

Remember that you don’t want to only send out promotional emails. You want to also offer your subscribers educational content as well to entice them to keep opening up your emails. 

Newsletters allow you to repurpose content from the past. Many companies will even do summaries and provide links to their most recent articles. It’s also a great way to build and maintain brand awareness. 

4. Event Emails

Whether they’ve abandoned their cart instead of purchasing an item, it’s their birthday, or when they contact you, event emails are important. You can also send them a thank you email after they’ve completed a survey that you’ve sent out. 

5. Re-Engagement 

If you notice that a large part of your list is inactive it might be time for re-engagement emails. Send out surveys in order to see where your customers’ interest lies.

You can also ask for feedback and see what they say. Even if they unsubscribe, then your engagement will improve overall.

6. Reviews

You can use automation to have emails sent out after they buy your product or service. Reviews are a great way to increase interest with previous and potential customers. Most people will check reviews before they choose a company. 

This is a great way to help yourself appear in search engines. It’ll also help boost the authority of your site.

It’ll add credibility to your business as well. Especially when it comes to when a potential buyer is comparing your business to your competitor. Make sure that all of your reviews are genuine and never bought. 

Exploring Some of the Best Email Campaign Types for Small Businesses

Now that you’ve explored this guide on some of the best email campaign types for small businesses, you should be better prepared to pick the right strategy for your business. Take your time coming up with a plan and deciding which email campaigns will lead to conversions. 

Are you ready to get started today on email campaigns with easy-to-build automation options? Check out our different plans today. 

Not ready to pick a plan just yet? Not a problem! You can start a free trial for 60 days, no credit card is required. 

© 2021, Chris Duncan. All rights reserved.

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